Emerging Ideologies on the Fluent Practice of 'Collaborative Consumption'

During the beginning of this week, I viewed a 15 minute 'TED' lecture starring intellectual strategist, Rachel Botsman, in which she expressed her ideal views about the positive outcomes as a result of an emerging idea known as "Collaborative Consumption." Collaborative Consumption can be seen as an optimistic, constructive, and healthy motive in many fields including economics, social networking, private enterprise building, and environmental investigation. What is this creative and revolutionary idea, one may ask? Collaborative Consumption is a system, in which individual consumers share with other consumers. Collaborative Consumption puts a large stress on global (social) connection, and through these fortified connections a large system of redistribution of goods is followed. Not only is this idea a positive reinforcement for the belief in a unified global connections system, but it offers the idea that these connections can be made through the redeployment of wanted or needed goods. Overall, Collaborative Consumption is a system that can be viewed as an environmental, social, and economic savior.


After learning of this creative and intellectual organization, I was asked to research a random company that utilizes the environmentally rich and socially valuable material stitched into such a fabulous scheme. SnapGoods (www.snapgoods.com) is a website, in which individual consumers can borrow other consumers' belongings and share their own valuables. As it was founded a bit over a year ago, SnapGoods allows for the safe and easy transfer of borrowed goods from one person to another. Ron Williams and John Goodwin (both marketing entrepreneurs) founded SnapGoods in Brooklyn, New York City with the motto, "Own Less. Do More." The website has about 315 page views per day and is entitled to a net value of $3,444. SnapGoods emphasizes the principles of Collaborative Consumption through its practices and through the company's priorities that it wishes to achieve.


You can also find a large spectrum of data on the Collaborative Consumption website.